The move by Nine to cross-promote the NRL and rugby rights on its new Stan Sport platform, holds a lesson for rights holders and sponsors, says Gemba managing director, Andrew Condon - that it’s better to collaborate with other sports than fight to the death over a dwindling audience.
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National nutrition and dietetics specialists Fuel Your Life (FYL) has signed its third A-League deal and fifth sports sponsorship this year.
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The Adelaide 36ers have locked-in two new major partners in recent months and the brands are preparing activations that support the clubs’ fans and community.
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After delivering some of Australia and New Zealand’s biggest sporting events in recent months including the 2020 AFL and NRL grand finals, technology, sports and out-of-home business SureVision has officially launched its new brand.
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A-League Macarthur FC has locked in Clintons Motor Group as its exclusive car dealership partner covering at least the next three seasons.
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Global sports drink company Gatorade has agreed a deal to become the official hydration partner of the National Basketball League (NBL).
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Australian fuel brand Ampol will replace Holden as a co-naming rights partner of the Triple Eight Supercars team for the 2021 Supercars Championship season.
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South East Melbourne Phoenix has become the first NBL club to partner with growing online education company, Leaders of Evolution.
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The Gold Coast Titans have landed a sponsor to support its new affiliation with elite sporting school Keebra Park State High School.
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Adani Australia has upgraded its sponsorship of the North Queensland Cowboys and will use the platform to promote its new brand, says the company’s CEO, David Boshoff.
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