Woolworths extends Netball Australia deal
Woolworths has renewed its partnership with Netball Australia for a further 12-months and has also committed to a grants program supporting clubs and associations nationwide.
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Melbourne Storm appoints Gemba to accelerate data and analytics strategy
The Melbourne Storm has appointed sports and entertainment agency Gemba to analyse the club’s data and to help find opportunities for growth.
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Mackay Council sponsors Brisbane Heat to promote the region
The Mackay Regional Council has signed a three-year partnership with the Brisbane Heats WBBL team with the intent to boost the region to visitors.
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Liberty replaces Mars as Renegades principal partner
Liberty’s partnership expansion with the Melbourne Renegades to include both the WBBL and BBL teams was due to the strong brand appeal, according to Liberty chief executive, James Boyle.
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IMAR returns to motorsport through new Tickford Racing deal
Specialist insurance provider IMAR has signed a new partnership with Tickford Racing to have its brand displayed on the Cameron Waters-Will Davison Ford Mustang during the Bathurst 1000 this weekend.
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AFL drops Rio Tinto after Juukan, but other partners hang on
The AFL has officially confirmed that it has severed one of its most lucrative partnerships, its ten-year relationship with Rio Tinto, but another key Rio partner has chosen to continue its deal.
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Adelaide United positioned to top last season’s sponsorship revenue
After securing four new partners in September alone, Adelaide United’s head of commercial, John Tsianos, says the Reds’ are likely to match or better last season’s sponsorship revenue, despite the pandemic.
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Asahi extends one of its longest standing relationships for a further five-years
Japanese beverage giant, Asahi, has signed a five-year partnership extension with the Bulldogs and its Canterbury League Club.
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Supercheap Auto “missed opportunity” with Bathurst 1000 departure campaign
After losing the naming rights to the Bathurst 1000, Supercheap Auto has released a mock press conference video poking fun at the Supercars and its new major partner Repco, but Octagon Australia agency director, Andrew Clarke, while praising the concept of an exit campaign, says the execution, in this case, might have missed a great opportunity.
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Lexus creates virtual hub to capture absent Melbourne Cup audience
With COVID-19 restrictions limiting the capacity at the 2020 Melbourne Cup, Luxury car manufacturer Lexus will offer its popular birdcage experience through a new virtual lifestyle hub.
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