Hertz takes Panthers sponsorship into a second decade
Car rental company Hertz has extended its two-decade-long partnership with the Penrith Panthers and will remain on the team’s jersey sleeve throughout the 2021 NRL season.
Read moreMore latest news - page 579
Mickey Thompson Tires signs wide-ranging deal with PBR Australia
Mickey Thompson Tires has signed a wide-ranging deal with Professional Bull Riders (PBR) Australia lasting at least until 2021.
Read more
Rexona to use newly-signed NRL sponsorship to create talent-led content
Unilever’s Rexona brand is set to use its newly-signed NRL sponsorship to promote the company’s key anti-perspirant messaging, according to the company’s head of deodorant ANZ, Scott Mingl.
Read more
Offering partners the right opportunity leads to sponsorship longevity
A number of key sponsorship renewals for the Western Sydney Wanderers is the result of presenting the right opportunities to partners from the outset, says the club’s commercial manager, Scott Hudson.
Read more
Callaway targets Australian golfers through extended PGA deal
Sporting goods supplier Callaway will continue to use its partnership with the PGA of Australia to engage with golfers, says managing director of Callaway Golf South Pacific, Matt Meredith.
Read more
Wanderers lock-in key partners and extend NSW government sponsorship
A partnership extension with Transport for NSW has topped off a successful three-week sponsorship run for Western Sydney Wanderers FC.
Read more
Lightning foundation principal partner Downer extends deal
A two-year extension will take Downer’s major partnership with the Sunshine Coast Lightning into its sixth consecutive year.
Read more
Rashays returns to NRL through Cronulla Sharks sponsorship
After walking away from a multi-million-dollar sponsorship with the Bulldogs earlier this year, national restaurant chain Rashays will return to the NRL through a new commercial agreement with the Sharks.
Read more
BKT upgrades Cricket Australia deal
Off-road tyre manufacturer BKT has renewed and upgraded its sponsorship with Cricket Australia.
Read more
New A-League club Macarthur FC close to filling sponsorship roster
Despite interruption from the global pandemic, the A-League’s newest club Macarthur FC is close to filling its sponsorship roster two months out from season kick-off, according to the clubs’ media and brand manager, Josh Webster.
Read more