SBS Fence & Toilet Hire renews deal for vital services to Sydney Roosters
The NRL’s Sydney Roosters have renewed their SBS Fence & Toilet Hire sponsorship for a ninth consecutive year.
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Dragons’ Las Vegas jersey made quick move to top merch item after design makeover
The St George Illawarra Dragons’ Las Vegas jersey demonstrates how clubs can integrate sponsor branding into a design that fans wanted to wear according to Ryan Ellul.
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HCF extends netball partnership with expanded club footprint
HCF has extended its partnership with Netball Australia and Super Netball for a further two years, continuing as the sport’s health insurance partner through to the end of 2027.
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Swans and Eagles spread V Energy’s AFL roster
V Energy has added two more AFL clubs to its code sponsorship strategy to build on previously reported deals with the Adelaide Crows and Hawthorn Football Club.
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Adelaide Fringe is latest beneficiary of Health Partners sponsorship expansion
Health Partners will sponsor the Adelaide Fringe to campaign on improving community wellbeing through access to the arts.
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Mavericks join High Sierra’s netball sponsorship trail
High Sierra has signed with the Melbourne Mavericks for the 2026 Super Netball season.
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Pulling on heritage jerseys opens new fan engagement opportunities – Ellul
Clubs are using heritage and special edition jerseys to build stronger connections with fans, according to Ryan Ellul.
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AFL, EnergyAustralia will charge move to stadium sustainability across the country
EnergyAustralia will parter the AFL for five years covering the men’s and women’s competitions as well as Marvel Stadium.
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