Everlast Beverages signs first professional sporting sponsorship with Australian club
Everlast Beverages has made its first foray into sports sponsorships by signing a three-year deal with A-League club, Adelaide United.
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Surfing Australia signs three-year extension with sustainability partner
Sustainable infrastructure company Acciona will continue to leverage its partnership with Surfing Australia through a range of digital and event day activations after signing a three-year extension.
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Sherrin partners with TLA to expand product offering beyond footballs
Football brand Sherrin has partnered with sports marketing agency TLA to expand on its traditional product offerings.
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Supercars returns to the Seven Network with budget broadcast deal
The Supercars Championship will return to Seven for the first time since 2014, after the network secured a new $200 million, five-year broadcast agreement that includes Fox Sports and Foxtel.
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Foodbank Victoria attract new sponsors with support from Bastion EBA
With the support of sponsorship and experiential agency, Bastion EBA, Foodbank Victoria has undertaken a commercial review of its corporate partnership program and signed a number of new partners.
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Suzuki re-signs with Melbourne Renegades
A successful long-term partnership has led to the renewal of Suzuki’s sponsorship with the Melbourne Renegades, says the BBL club’s general manager, David Lever.
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Qantas departs as Rugby Australia continues hunt for new broadcast partner
Despite the uncertainty surrounding its new broadcast deal, Rugby Australia is “extremely confident” it will find a new naming rights partner for next year after Qantas announced today that it will part ways with the code in December.
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Telstra expands NRL naming rights deal to include women’s premiership until 2022
Telstra has expanded its naming rights partnership with the NRL to include the women’s premiership for the next three-years.
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Fuel Your Life doubles down with Storm sponsorship
Fuel Your Life (FYL) has continued its sponsorship spend, confirming a new three-year deal with the NRL’s Melbourne Storm.
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TCL maintains Australian presence with Victory sponsorship renewal
Multinational electronics company, TCL, has extended its major partnership with Melbourne Victory for the 2020/21 season.
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