American grooming company enters Australian market with Roosters sponsorship
California-based grooming and hygiene brand, Manscaped, has signed its first Australian sporting sponsorship through a new deal with the Sydney Roosters.
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Rabbitohs lock-in new apparel partner for three years
South Sydney Rabbitohs and Classic Sportswear have launched a new member-focused campaign to promote a new three-year apparel partnership.
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Cricket Australia lands multi-million dollar Vodafone sponsorship
Labelled as Vodafone’s most significant sponsorship investment, the telco has signed a new deal with Cricket Australia to become the men’s test team naming rights partner, rebel Women’s Big Bash League partner and a partner of the Australian Women’s Team.
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Repco further expands Supercars presence with new naming rights
Following its recent naming rights deal for the Bathurst 1000, Repco has added the naming rights to the Supercars’ opening event at The Bend in South Australia.
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Bed company extends AIS sponsorship
Bedding manufacturer A.H. Beard has extended its partnership with the Australian Institute of Sport (AIS) for a further 12 months.
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Ace Gutters departs as Sharks major partner
The NRL’s Cronulla Sharks are now officially in market for a new major jersey sponsor now that Ace Gutters Durakote Roofing has confirmed it won’t extend beyond its current two-year deal.
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Victorian Government ramps up sponsorship activity with Rebels deal
The Victorian Government has partnered with the Melbourne Rebels to help promote its new ‘Victoria Together’ campaign.
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Supercars lock-in another event naming rights partner
South Australian convenience store company OTR has secured the naming rights to next month’s Supercars SuperSprint event.
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Huawei parts ways with Raiders a year early
Huawei Australia says it has been forced to terminate its major sponsorship of the Canberra Raiders half way through its new two-year extension after reporting a fall in revenue due to COVID-19.
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Commercial sponsorship funding will be spread evenly across sectors post-covid
Commercial sponsorships in a post-covid world will see brands spread funding evenly across several sectors rather than making a major investment in a single sport or event, says Sales and Media chairman, Paul Gardner.
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