The research arm of ticketing and entertainment company, TEG, has teamed up with loyalty program, flybuys, to launch FT Insights & Segments, an analytics tool which will, it is claimed, help fast-moving consumer goods (FMCG) brands get better value from their sport and entertainment sponsorships.
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Truck insurance and roadside assistance company, NTI Limited, has increased its motorsport sponsorship program by becoming naming rights sponsor of the Townsville round of the Supercars series.
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Cinema chain Village Cinemas is partnering the Victorian Government’s Transport Accident Commission (TAC) in a road safety campaign called Split Second.
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WA newspaper, The West Australian, part of the Seven West Media Group, has increased its sponsorship of Netball WA and will stream all Friday night state league games for the remainder of the season.
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Torrens University has signed a three-year extension with SANFL to retain its position as the naming rights partner of junior competitions across the state.
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The Seven Network and Racing Victoria will continue their long-standing partnership after agreeing to a new five-year broadcast extension.
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Motorsport Australia will undergo a complete restructure over the next few months to streamline its operations and reduce costs.
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Making the game more entertaining and delivering commercial integration as part of the process, is proving to be a successful formula for Netball Australia, according to its chief commercial officer, David Lee.
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Global measurements provider Nielsen has combined its existing datasets to launch a new end-to-end sponsorship platform that it says will allow users to assess the performance and true market value of their commercial assets.
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Bowls Australia has signed Legacy Lightning as a new commercial partner.
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