Wealth manager MLC signs long-term sponsorship with Swimming Australia
Wealth management company MLC has signed a new long-term partnership with Swimming Australia to play a key role in supporting junior programs.
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MINI Australia renews partnership with AACTA to promote new electric car
The Australian Academy of Cinema and Television Arts (AACTA) has announced a partnership extension with car manufacturer MINI Australia.
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PTP signs multi-faceted extension with Baseball Australia
Strength and gym equipment provider PTP has expanded its existing deal with Baseball Australia’s elite team to encompass the grassroots levels and the governing body’s digital platform.
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Google remains focused on ‘fan engagement initiatives’ in extended AFL deal
Google will continue its partnership with the AFL for a further three seasons, as the company looks to build on its fan engagement initiatives, according to the internet giant’s director of marketing in Australia, Aisling Finch.
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TLA retains Superloop Adelaide 500 in South Australian portfolio
South Australian Tourism Commission (SATC) has renewed its contract with sports marketing agency TLA Worldwide for a further two-years.
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New Zealand Rugby reports NZ$72.9m in sponsorship revenue
New Zealand Rugby has published its 2019 annual report, which has revealed strong cash reserves despite an operating loss of NZ$7.4 million.
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Rebels secure five-year investment from BRC Capital
Investment incubator fund BRC Capital has signed a long-term partnership with the Melbourne Rebels, to give the Victorian-based fund local and global exposure, says its director, Peter Harris.
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OFX signs wide-ranging deal with PGA
Australian foreign exchange and payments provider OFX has signed a new sponsorship deal that covers both the PGA of Australia and ISPS HANDA PGA Tour of Australasia.
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Liverpool FC partners with long-time sponsor Carlsberg to launch activation in Australia
To celebrate winning this years’ English Premier League title, Liverpool FC has created and produced limited edition ‘champions cans’ in partnership with long-standing sponsor Carlsberg.
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DXC Technology signs significant extension with Northern Territory Cricket
An extended and expanded partnership between NT Cricket and DXC Technology will provide significant support for the development of cricket throughout the Northern Territory, says managing director for DXC Technology Asia Pacific, Seelan Nayaga.
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