BBL franchise the Brisbane Heat’s successful social media strategy has played a major role in fueling the growth of its major partner, CUA’s own social engagement and audience platforms, says CUA head of marketing, Deborah Woodford.
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The successful bid by Australia and Zealand to host the FIFA women’s world cup 2023 will maintain momentum in sponsorship of women’s sport, particularly at a time when other sponsorship sectors face cuts, says global event expert.
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New research by the European Sponsorship Association shows a rebound in confidence among major sponsors across the continent.
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North Melbourne’s clash against Hawthorn will be broadcast live around the world this weekend and it’s going to provide club partners with significant exposure, says Kangaroo’s chief commercial officer, Sam Bingley.
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Energy Safe Victoria has renewed its commitment to AFL in the state for a further three years, including the naming rights sponsorship of the Victorian Blind Football League.
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The recently completed Supercars eseries enabled its naming rights partner BP to retain engagement with its key audience and connect with new groups of consumers, says BP’s general manager of marketing and innovation, Adam Arnold.
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Baseball Australia has signed several new partnerships in recent months and is continuing to build its sponsor list heading into the upcoming season, says general manager of commercial and marketing, Shane Tonkin.
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Sports travel company, STH Group, has signed a new six-year deal with Rugby Australia which it will use as a springboard into the Australian market.
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The NSW Government has moved to combine Venues NSW and the Sydney Cricket and Sports Ground Trust to form a single entity that it believes will have a better chance of attracting blockbuster international events.
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The Queensland Symphony Orchestra has signed its third partnership in as many months, with energy consulting company Yurika signing on as a supporting partner.
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