Eels engage Turnstile to value sponsorship portfolio
The Parramatta Eels have become the second NRL team to appoint Turnstile to value its sponsorship portfolio.
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Neds secures exclusive partnership with Professional Bull Riders
Online betting company, Neds, has secured a new partnership with the Professional Bull Riders series.
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Global sports sponsorship rights-fees to fall by US$17.2 billion in 2020
Global sports sponsorship spend is expected to fall by US$17.2 billion (A$26.2 billion) in 2020 as a result of the coronavirus pandemic, according to projections by sports marketing agency Two Circles.
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Queensland Touch Football signs hygiene partner
To assist with its return to play framework, Queensland Touch Football (QTF) has signed a new partnership with Hygiene Systems Australia.
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Manly to create exclusive content with new digital partnership
Manly Sea Eagles have signed a new two-year partnership with ASKI Live Media to help produce exclusive digital content for the NRL club.
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Greenroom Digital and CSM launch new immersive digital experience for AIA
With the Premier League season still on hold, Greenroom Digital and CSM Sport and Entertainment have launched a new immersive digital experience for Tottenham Hotspur’s principal partner, AIA.
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James Courtney moves to Tickford Racing with Boost Mobile backing
Supercars driver James Courtney has received financial backing from long-time supporter Boost Mobile to contest the remainder of the 2020 Supercars season with Tickford Racing.
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Blackroll signs one-year sponsorship with Hockey Australia
Blackroll Australia will become the official athletic and recovery tools partner of Hockey Australia in a new one-year deal.
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Top four tips on ending a sponsorship
With the global sports sponsorship industry experiencing major disruption due to COVID-19, we asked Octagon head of strategy and planning for APAC Adam Hodge, for his top four tips on how brands should manage a sponsorship departure.
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Sarraf Strata boosts Manly Sea Eagles sponsorship
Sydney based strata management firm, Sarraf Strata, has increased its investment with the Manly Warringah Sea Eagles to become a senior partner of the club.
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