Organisations in the arts, creative and causes sector which were already battling funding cutbacks, are suffering the worst impact from the Covid 19 shutdown, according to leading sponsorship specialist Bruce McKaskill and former Nike brand executive Tim Wood from Fit Sponsorship Group.
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Kellogg’s breakfast cereal brand Sultana Bran is leveraging its sponsorship of Hockey Australia by featuring Hockeyroos co-captain, Jodie Kenny, in a new television commercial.
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Rashays Casual Dining founder, Rami Ykmour says his company is still keen to sponsor rugby league clubs and he hopes the code can return to the field soon.
Read moreBrands that support the clubs and causes that their customers are passionate about through the coronavirus crisis will reap benefits later, says Havas Sport and Entertainment’s head of strategic partnerships and content, Niamh Conroy.
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Lion Australia’s Furphy label has signed its first AFL club sponsorship by becoming the official beer of the Melbourne Football Club as it looks to gain more brand exposure in Victoria.
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The rapid adoption of virtual racing by Australian motorsport has seen its sponsors continue to maintain exposure locally and overseas, according to Paul Riordan, general manager of media and communications for the sport’s governing body, Motorsport Australia.
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The ongoing shutdown of most sports is having a massive impact on clubs, but the full force of the COVID 19 crisis is yet to be felt, says Octagon head of strategy and planning for APAC Adam Hodge.
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Last week’s debut of the Supercars Eseries was well received by sponsors, according to general manager of commercial at Tickford Racing, Chris Jewel.
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Optus has launched a new campaign featuring its brand ambassadors encouraging its customers to stay connected to loved ones, friends and colleagues.
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A new campaign by Sydney Swans’ major sponsor QBE, will leverage the 34-year relationship between the two and use AFL archival content to create a bespoke fan film to maintain engagement throughout the Covid 19 interruption.
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