European Sponsorship Association chairman, Andy Westlake is confident the sponsorship industry will survive the inevitable downturn resulting from the Coronavirus crisis and will emerge strongly in 2021.
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Football Federation Australia (FFA) is still planning to release a suite of initiatives to stay connected to its nearly two million participants during the COVID-19 lockdown, despite cutting 70 per cent of its staff, an FFA spokesperson confirmed.
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Home delivery service, My Muscle Chef, has agreed to a new sponsorship with The Queensland Firebirds and Netball Queensland despite the league being put on hold.
Read moreThe Covid 19 crisis represents an opportunity for brands to build partnerships and campaigns that provide real direct benefits to consumers, says Francis Coady, general manager of sport and entertainment agency, Havas Sport and Entertainment.
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Netball Australia’s new partnership with NETFIT Netball is part of the organisation’s strategy to keep players connected to the game during the COVID-19 pandemic, according to Netball Australia CEO, Marne Fechner.
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In the absence of sport across the world, Foxtel will attempt the reduce the churn of its subscribers by offering free access to expanded entertainment packages until the end of May.
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As government restrictions from the coronavirus pandemic continue to impact Australia’s workforce, Carlton FC president, Mark LoGiudice, has asked the club’s corporate partners for a helping hand.
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The newly created Supercars All Stars e-series, which is set to run during the coronavirus shut down, is attracting fan interest and has been well received by teams and sponsors, according to Jamie Black, general manager of commercial at Supercars.
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Sponsors that stick by their partners through the coronavirus crisis will reap benefits when play resumes, says Comwire IT CEO, Mark Frahn.
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A proactive approach from Football Federation Australia (FFA) will see the league become one of the first to introduce a new fan engagement initiative while sport is suspended across the country.
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