Mining company, BHP, has expanded its deal with Queensland Rugby League to include the naming rights of the inaugural state-wide women’s competition, which will be known as the BHP Premiership.
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The South Sydney Rabbitohs has signed Ladbrokes as its official wagering partner.
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Online car portal, Carsales.com.au has renewed its global ambassador deal with Formula 1 driver Daniel Ricciardo for another two years.
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The AFL’s season launch campaign Believe will feature large segments of fan-generated content with bespoke versions made for specific markets.
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Workwear and work safety equipment specialist, RSEA has signed as the naming rights sponsor of the Motorsport Australia Rally Championship.
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The World Surf League Asia Pacific has experienced strong growth in Australia and New Zealand over the past year, with new events and new sponsors resulting in a “significant” increase in revenue, according to general manager, Andrew Stark.
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Car rental company Thrifty has renewed its sponsorship of the AFL for another three years and expanded it to include the AFLW and more involvement with the code’s Footy Quiz digital asset.
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Coopers Brewery has renewed its sponsorship of South Australia National Football League club Norwood taking the deal into its 78th year.
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AVID Property Group has renewed its premier partnership with the Sunshine Coast Lightning Super Netball club.
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Construction and facilities management company, Modus Projects, has signed a two-season deal as the new lower-back of jersey partner of NRL club, St George Illawarra.
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