Optus Sport continues to expand its coverage and has bought the Australia rights to the CONMEBOL Copa America 2020 tournament which will see the Australian Socceroos take on some of South America’s best teams.
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Household appliances company, Hisense Australia has become a major sponsor of the NRL in a three-year deal that will heavily leverage the sport’s digital assets, according to head of marketing Andre Iannuzzi.
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The Melbourne Storm NRL club has announced RedZed Lending Solutions as its major sponsor for the next two years.
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New Supercars outfit, Team Sydney has suffered a significant setback after its high-profile driver, James Courtney, abruptly quit with major car sponsor Boost Mobile also walking away.
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The National Rugby League posted a 14% rise in commercial revenue in 2019, with an increased events program and growth in sponsorship revenue contributing to the result.
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The Queensland Symphony Orchestra has signed Italian adhesives and sealants company Mapei, as the main sponsor of its Maestro concert series.
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The new franchise in the Netball NSW Premier League, the South Coast Blaze, has announced two inaugural sponsors for its Opens and Under 23 squads.
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The National Basketball League has announced plans to introduce a new Tasmanian team into the competition for the 2021/22 season.
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Port Adelaide’s innovative management and the lack of clutter in a two-team town were key considerations in MG Motor’s decision to sponsor Port Adelaide, according to its marketing director Danny Lenartic.
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A new study by Cancer Council Victoria has found that parents are more likely to see brands in a positive light if they sponsor kids’ sports.
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