Warriors happy to take the USL medicine after renewal
USL has renewed its New Zealand Warriors deal for two years.
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Equity-One makes calculated investment in expanded deal to take Carrera Cup naming rights
Equity-One has increased its investment in Porsche Carrera Cup Australia and upgraded to a multi-year naming rights deal.
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Big Ant Studios makes Storm matchday game a permanent activation
The NRL’s Melbourne Storm has signed Big Ant Studios in a four-season deal that was born from a matchday activation at AAMI Park last year.
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Hungry Jack’s jumps at extra guernsey spot in five-year Adelaide Crows extension
Hungry Jack’s has extended with the Adelaide Football Club locking in support across the AFL, AFLW and SANFL programs until the end of 2030.
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Zaparas Lawyers in sponsor comeback to boost Melbourne Victory Academy
The A-League’s Melbourne Victory has signed Zaparas Lawyers as an Associate Partner.
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Social media: clubs step back from X, TikTok and video accelerate in Australian sport
Shunt Creative sports social media specialist Stu Williams says Australian sporting organisations are continuing to reduce their use of Twitter/X.
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CyberCX continues covering Australian Open digital safety
CyberCX renewed its Australian Open (AO) sponsorship to continue as cyber security partner for this year’s event.
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Charlestown Square, Newcastle Knights collaborate to boost local kids footie clubs
The Charlestown Square retail centre has struck a sponsorship deal with the Newcastle Knights covering its NRL and NRLW sides for the 2026 season.
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Brisbane Racing Club’s Stradbroke Raceday naming rights a sure bet for Ladbrokes
Ladbrokes has expanded its Brisbane Racing Club (BRC) deal to become the major sponsor of the next four Stradbroke Racedays.
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