This year’s multi-faceted AFL trade period media campaign delivered record results for major sponsor Telstra and the AFL, with more than 6.3 million unique visitors hitting the AFL Media network.
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Mobile phone maker OPPO has renewed its co-major sponsorship of the Melbourne Stars. It will roll out a new leveraging campaign after leveraging Cricket Australia's mobile app last season.
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Sydney-based apparel brand ISC has been quick to pick up more AFL work to replace outgoing-client Essendon by signing a new deal as a partner to St Kilda.
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Universal Music Australia has appointed Adam Ireland as the general manager of brand partnerships for its creative agency BRING.
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Keen to extend promotion of gender parity outside its office, Liberty Financial has elected to back a team with a “trailblazing culture and hardworking ethos” and signed as a major sponsor of the Melbourne Renegades WBBL squad according to CEO James Boyle.
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Garry Rogers Motorsport (GMR) will no longer race in the Supercar series after it was unable to renew Boost Mobile as its major sponsor.
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The E-League, Football Federation Australia’s esport venture, will reach a broader global audience after strengthening ties with game publisher EA Sports and its global calendar of esport tournaments.
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Bastion EBA has appoitned Lizzie McManus as its head of brand experiences and former Matildas player Tal Karp appointed to Aust GP board.
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Confectionary brand Mars has renewed its sponsorship of the Melbourne Renegades WBBL and BBL squads for another three years and the club’s unique match day game entertainment program was integral to the renewal, says Renegades general manager of commercial, David Lever.
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The Canberra Capitals WNBL team generated a significant uplift in sponsorship after reviewing its strategy to focus on local and entry-level partners and adding more resources to the commercial department, says Capitals sponsorship manager, Dale Bertram.
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