The Australian Sports Commission (ASC) and the CSIRO have released two national guidelines on the use of artificial intelligence (AI) in, with clear implications for rights holders and sponsors in sport.
Read more
The National Basketball League (NBL) claims record growth in attendance, broadcast audience and digital engagement for the 2026 regular season.
Read more
The Parramatta Eels have signed Betfocus as club wagering partner ahead of the upcoming NRL season.
Read more
LOEWE has upgraded St Kilda Football Club deal to become a Major Partner covering both AFL and AFLW teams.
Read more
VoltX Energy’s David Sedighi says the company’s Manly Warringah Sea Eagles sponsorship will build trust in renewable energy and contribute to home battery purchases across NSW.
Read more
Peet Limited will conclude its eight-year partnership with the Perth Scorchers as it reviews brand strategy and future sponsorships.
Read more
Melbourne Storm has signed Brick Lane Brewing for the 2026 NRL season.
Read more
Boost Mobile has expanded its Supercars deal to use more connectivity technology that will increase fan engagement.
Read more
World Surf League (WSL) Asia Pacific has appointed Rivvia Projects as apparel partner for the 2026 Bioglan Newcastle SURFEST in the event’s 40th year.
Read more
The recent AFL Origin match in Perth attracted 58,141 fans and was watched by a national broadcast audience of 1.26 million on Seven and Fox/Kayo.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.