Ola expands sports partnerships into rugby
Global rideshare company Ola has expanded its sports portfolio by becoming the official rideshare partner for the Qantas Wallabies for 2019 in the lead up to the team’s 2019 Bledisloe Cup decider.
Read moreMore latest news - page 665
Governing bodies hinder Ladbrokes’ expansion plans
Ladbrokes is seeking further opportunities in the sports and racing markets, after signing a new agreement with Tasracing, but faces opposition from governing bodies.
Read more
Wildcats renew Tyrepower support
Tyrepower has renewed its partnership with the Perth Wildcats for another two years, with its branding, including LED and floor signage, to feature courtside at Perth’s RAC Arena.
Read more
City2Surf signs new partners ahead of sold-out event
City2Surf has signed several new partners and renewed existing deals ahead of its sold-out event, in which 84,000 runners will participate on Sunday.
Read more
TLA Worldwide sells Australian arm to QMS
TLA Worldwide’s London-listed parent company has agreed to sell TLA Worldwide Australia, the company’s sports marketing business, to ASX-listed QMS Sport Holdings Ltd, a subsidiary of QMS Media, for $28.2 million.
Read more
First Ever backs Softball Australia
Softball Australia has partnered with Australian sport performance brand First Ever as its official apparel partner, with the company to supply all Australian team uniforms and retail fan merchandise.
Read more
Optus renews Premier League deal and offers world-first 5G streaming
Optus Sport renewed and extended its rights package for another year and will now show every English Premier League match live for the first time.
Read more
EnergyAustralia renews Sydney Opera House deal
EnergyAustralia has renewed its major partnership with the Sydney Opera House for a further two years and plans to focus on diversity, equality and sustainability through its work with the venue.
Read more
Gold Industry Group extends Netball WA partnership
The Gold Industry Group has expanded its partnership with Netball WA, becoming the naming rights partner of the WA state netball centre.
Read more
Cricket Australia tackles transgender inclusion with new guidelines
Cricket Australia’s key sponsors have been consulted throughout Cricket Australia’s recent process to develop new guidelines to support transgender players at both community and elite-level cricket.
Read more