AFL teams up with Google for fan voting competition
The AFL has announced a new partnership with Google Australia that sees the online search engine introduce three new voting categories via Google Search.
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Aqualand Bunnies promotion ‘a massive success’
A new promotion by South Sydney Rabbitohs’ major sponsor, property developer Aqualand Australia, has garnered significant interest in its first 24 hours.
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P&N’s Wildcats partnership to extend into second decade
P&N Bank will renew and expand its partnership with the NBL Championship-winning Perth Wildcats.
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Lions co-major takes leap of faith after early wins
Wagering firm Neds has committed to a two-year renewal of its co-major sponsorship with the Brisbane Lions, just three months after first signing with the AFL club.
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IBM becomes principal partner of Victorian Pride Centre
IBM has become a founding principal partner of the Victorian Pride Centre, a 6,000 square metre facility in St Kilda that will house eight major LGBTIQ community organisations and support more than 40 smaller community groups.
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La lonica renews Victory deal for two years
Poultry brand La Ionica has renewed its major sponsorship of the Melbourne Victory A-League team for a further two years.
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Rugby looking at streaming options for post 2020 broadcast deal
Rugby Australia is looking at a range of streaming options to increase distribution of domestic and possibly Super rugby content when its broadcast rights are renegotiated in 2020.
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FARE blasts Woolworth Dry July sponsorship
Woolworth’s partnership with the Dry July Foundation has been attacked by leading health activist group, the Foundation for Alcohol Research and Education, which says the deal “is a cynical marketing exercise by BWS designed to push the Woolworths’ alcohol brand and normalise alcohol”.
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Opera Australia’s sponsorship momentum continues with Smartgroup deal
ASX-listed administrative services firm Smartgroup will become a key supporter of Opera Australia’s schools’ program and national tour as part of a major new partnership.
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Hawthorn adopts new social media platform to leverage EFL partnership
The Hawthorn AFL club has signed digital campaign platform Benchvote, to partner with its Pick My Club grassroots football campaign.
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