Stella Artois commits to long-term Caulfield Cup alliance
Carlton & United Breweries’ Stella Artois brand will remain the naming rights sponsor of the Caulfield Cup until 2023 as part of a major renewal with the Melbourne Racing Club.
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NBL to manage all basketball rights
The National Basketball League will take over management of all commercial rights for Basketball Australia in a move that will provide a more streamlined process and centralised point of contact for the promotion and licencing of basketball's rights and assets.
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Fashion Week Australia rebuilds sponsor roster
This week’s Mercedes Benz Fashion Week Australia in Sydney has reshuffled its sponsor roster, replacing a number of significant partners with new ones for the current event.
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MotoGP doubles down with new naming rights structure
The Australian Motorcycle Grand Prix will have dual naming rights sponsors for the first time in 2019, with two new sponsors to replace former principal partner Michelin.
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AFEX partners with the Roosters
Global payment and risk management solutions specialist, AFEX, has become a premier partner of the Sydney Roosters NRL club for 2019, amidst the team’s successful start to the current season.
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Majority of Australians call for alcohol sponsorship ban
The Foundation for Alcohol Research and Education has found that 56% of Australians believe alcohol advertising and sponsorship should be banned at sports grounds.
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Sponsorship conflict forces Broncos to boycott magic round promotion
The Brisbane Broncos decided to opt out of a special promotional event for the NRL Magic Round yesterday, because it would have directly conflicted with the interests of its long term principal sponsor, NRMA Insurance.
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Eagles AFLW signs co-major sponsor
Mining services company, Barminco, has become co-major sponsor of the West Coast Eagles’ AFLW team as it prepares to enter the expanded competition next year.
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Live Nation appoints new president of brand and marketing partnerships; ICC T20 World Cup 2020 goes with CHE Proximity
Live Nation appoints new president of brand and marketing partnerships; ICC T20 World Cup 2020 goes with CHE Proximity.
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Baseball to try innovative pay-for-performance approach for major sponsorship
Baseball Australia will pioneer a unique approach to valuing the naming rights for the Australian Baseball League, by charging potential partners according to the actual broadcast and digital reach the League achieves.
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