The Western Bulldogs AFL club has completed an ambitious master plan to redevelop Whitten Oval to increase its capacity, improve fan experience, open up new commercial opportunities and strengthen its relationship with long-term partner Victoria University.
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Scentre Group, owner and manager of the Westfield shopping malls throughout Australia and New Zealand, has extended its partnership with Football Federation Australia for a further two years, continuing to support women’s football through to 2021.
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The new Suncorp Super Netball Commission, an independent governing body to oversee the direction of the League, will focus on diversifying netball’s revenue streams, and further develop its commercial strategy.
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The Fremantle Dockers AFL club has signed four new partners and expanded deals with some existing sponsors for the 2019 season.
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After recently extending its deals with its key major sponsors, AFL general manager commercial, Kylie Rogers, says the code is planning to launch some innovative new sponsorship assets and is working more closely with its major partners to maximise the value they get from the relationships.
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Suncorp Super Netball has partnered with Nissan, Champion Data and Nine, to launch the league’s first statistical player performance metric, dubbed Nissan Net Points.
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Activation wins global award, new appointment for PRISM.
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QBE’s recent decision to end its successful relationship with A-League club, Perth Glory after more than two decades, was part of a wider restructure of its sponsorship portfolio toward better gender balance and geographic exposure.
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National Australia Bank will end its 15-year partnership with the FFA.
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A new study by a global team of researchers has proven that repeated exposure to alcohol advertising in sport can have a lasting impact on attitudes towards alcohol.
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