Citi backs Paralympics Australia
Global banking and financial firm, Citi, has become an official partner to Paralympics Australia for the 2020 Tokyo Paralympic Games.
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Swimming Australia makes key commercial appointment
Swimming Australia has appointed former senior AFL marketing and partnerships executive, Sam Eustice as chief of commercial operations.
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NRL signs new partners, Bankwest launches innovative stadium activation, Air Asia links with Broncos
NRL signs new partners, Bankwest launches innovative stadium activation, Air Asia links with Broncos. For further details, read on.
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Australian Olympic Committee gathers momentum for Games
The AOC’s annual results released today, show the organisation is well on track to meet its four-year cycle sponsorship goal of $62.5 million.
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Sponsorship now integral part of market strategy for Bankwest, Alinta and Lendi
New major partnerships and strategic goals have pushed sponsorship to the core of marketing plans for Alinta Energy, Bankwest and Lendi, according to senior marketers from the companies.
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HCF backs Netball Australia for next three years
HCF has signed a three-year major partnership with Netball Australia, extending its involvement in the sport from its pre-existing principal partnership with Suncorp Super Netball team, Giants Netball.
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Splendour in the Grass signs new sponsors for 2019
Leading music festival Splendour in the Grass has secured over a dozen sponsors for its 2019 edition, including The Iconic, Bonds, Visa and Diageo.
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Iconic whisky brand walks on with Demons
Diageo brand Johnnie Walker will expand its partnership with the Melbourne Demons after a successful initial foray with the AFL side last season.
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"Sporting club of the future”: Crows CEO sets out future growth strategy
AFL side Adelaide is following an innovative strategy to diversify its revenue streams and this will include media production, digital marketing advisory services, and its esports and baseball divisions which are close to breaking even, says CEO Andrew Fagan.
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FAARES report highlights depth of alcohol support for NRL and AFL
The Foundation for Alcohol Research and Education has released research showing the depth of alcohol support for Australia’s leading winter sports, and ranking the major teams by their involvement with alcohol brands.
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