Tennis Australia boosts digital team with CA hire

Finn Bradshaw, the architect of Cricket Australia's digital strategy, is set to move to a new senior role overseeing Tennis Australia's growing digital operations.Read more

Federal Government commits $1.15 million to Port Adelaide's China play

The Australian Government will bankroll Port Adelaide's annual game in Shanghai until at least 2022, making the fixture a centrepiece of its foreign affairs and trade platform in China.

"We're working harder to find solutions for brands": Rugby Australia

Rugby Australia plans to leverage the 2019 Rugby World Cup in Japan and 2020 Tokyo Olympics into a series of new and improved alliances with Japanese partners, according to chief commercial officer Cameron Murray.Read more

Deakin University furthers netball focus with Netball Victoria

In an extension of its partnership with Netball Australia, Deakin University has signed a three-year deal to become official education partner to Netball Victoria and the Melbourne Vixens.Read more

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North looks to rebound with three new sponsors

AFL side North Melbourne has secured new partners across the property development, IT and hospitality sectors.Read more

Crows and Mogul combine for strategic esports alliance

Mogul, Australia's first publicly-listed esports firm, has signed a new strategic partnership with the Adelaide Crows-owned esports team, Legacy.Read more

Telstra ends Perth Fashion Festival naming rights tenure

The future of the 21st edition of the Perth Fashion Festival is unclear after long-term naming rights partner Telstra confirmed the "time was right" to end its sponsorship.Read more

Mini to celebrate 60th anniversary by strengthening arts and cultural partnerships

Automotive brand Mini has signed an innovative new alliance with Australian Academy of Cinema and Television Arts, part of a wider cultural partnerships strategy that will make up a "fundamental part" of the brand's 60th anniversary.

New partnership propels Royal Flying Doctor Service to new heights

A new partnership between QSuper and the Royal Flying Doctor Service will allow RFDS flight nurses to provide new training and care initiatives across Queensland.Read more