Animation studio Pixar will create a new cultural precinct as part of a new partnership with Vivid Sydney, while the leading cultural festival has also retained key sponsors including American Express.Read more
Ladbrokes-owned wagering brand Neds has signed a last-minute deal to come to the rescue of the Brisbane Lions after the AFL side's former co-major sponsor failed to pay.Read more
This week's Sponsorship News Conference has finalised its biggest-ever line-up of speakers with the addition of marketing veteran Adrian Mills, a partner in Deloitte's creative, brand and media business.Read more
Patrick Kidd OBE, the CEO of the Sydney Invictus Games and a principal consultant at Deloitte, will discuss the evolving use of sponsorship as a tool for social and cultural impact at next week's Sponsorship News Conference.Read more
A last-minute partnership with Vantage BMS has ensured that the North Queensland Cowboys opened the 2019 NRL season with a full roster of on-field sponsors.Read more
The Australian Grand Prix Corporation will install a new general manager of commercial and promote marketing veteran Arthur Gillion following the exit of long-time commercial boss Corina Black.
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The Adelaide Festival's box office takings rose 31% year-on-year while sponsorship and philanthropic revenue also grew significantly in 2019, according to organisers.Read more
Top Big Bash League executive Kim McConnie is set to exit Cricket Australia to become Foxtel's new head of sports marketing.Read more
The Australian Grand Prix Corporation has signed several major partnerships ahead of this weekend's Formula 1 GP, including new deals with Pernod Ricard, Marriott and several other blue-chip brands.Read more
Toyota has extended its naming rights alliance with the AFL until 2023 with a record-breaking deal that will be the largest single sponsorship in Australia.Read more
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