> Ferrari drops controversial sponsor for Australian Grand Prix
> Blood UTD launches first AFL work with Bulldogs campaign
> Ironman signs two key partnerships
> BP to become title sponsor of Indigenous NationalsRead more
Melbourne City will switch from Nike to Puma kits next season after Puma signed one of the largest apparel partnerships in world football with Melbourne's parent company, City Football Group.Read more
The AFL posted a surplus of $50.44 million from record revenue of $668m for the 2018 season, underpinned by record commercial revenue of almost $210m.Read more
Melbourne Storm's "disruptive and creative" approach to business helped the club do a deal with real estate multinational Purplebricks to become the NRL side's new front-of-jersey sponsor, according to club CEO Dave Donaghy.Read more
West Coast's state-of-the-art Lathlain Park facility will be christened 'Mineral Resources Park' following a new partnership with the leading mining services firm.Read more
Melbourne Victory has unveiled plans to become an Asian footballing "superpower" after securing a major new partnership for the 2019 Asian Champions League campaign.Read more
Bankwest executive manager of brand and marketing, Haylee Felton, a leading architect of the Bankwest Stadium naming rights deal, is the latest industry leader confirmed to speak at Sydney's Sponsorship News Conference.Read more
The Queensland Government has formally called for expressions of interest from "major national and international brands" as part of its plan to sell naming rights to the Gabba for the first time.Read more
Japanese probiotic brand Yakult has renewed ties with Super Rugby's Melbourne Rebels and the AFL's Essendon Bombers – becoming the latter's longest-serving sponsor in the process.Read more
Veteran sports administrator Michael Brown will step down from the top role at Geelong's GMHBA Stadium to become head of business and strategy at Live Nation's ticketing firm, Ticketmaster.Read more
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