The Canberra Raiders claim the club generated $27m in economic stimulus for the ACT in 2025 and commissioned research showed record fan satisfaction and strong community impact from both NRL and NRLW sides.
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The A-League’s Melbourne City FC has signed Gumbuya World as theme park partner for the current season.
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The AFL’s Port Adelaide Football Club reported an operating profit of $1.677m for the 2025 financial year, and the club boasted clearing remaining debt and lifting revenue to $70.3m.
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Football Victoria has signed New Balance and the deal makes its Australian distributor Belgravia apparel partner from 2026.
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Australian Golf has launched digital platform GOLF360 that presents a single commercial offering for sponsors.
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Tennis (TA) Australia has organised a marketing leadership forum called AO Matters to be staged during the Australian Open.
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General Motors Specialty Vehicles (GMSV) has signed with the Los Angeles Rams to cover Australia and New Zealand as the American football’s NFL prepares to stage a regular season game in Melbourne next year.
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Hockey Australia (HA) has renewed Kumho Tyre Australia for another year.
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Hockey Australia (HA) has consolidated its commercial, marketing, digital and content teams into a single unit as part of a broader push to has strengthen partner outcomes and improve the effectiveness of its sponsorship program.
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Liquid I.V. and Tennis Australia (TA) have partnered to cover the United Cup as well as the Brisbane, Adelaide and Hobart Internationals.
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