As the sponsorship industry gears up for a new year, the industry will be flooded with '2019 trends' reports. However, the most significant changes to sponsorship are already happening at an organisational level, says Sponserve commercial manager, Daniel Ferguson-Hill.Read more
Travel and accommodation brand Wotif has become the fourth new sponsor to link with South Sydney in the 2019 pre-season, signing a major deal with the NRL side's pathways and women's programs.Read more
A packed calendar of NRL, international football and Asian Champions League games has helped lure a new naming rights sponsor to Jubilee Stadium.Read more
Australia's biggest short film festival, Tropfest, will expand its broadcast capabilities through a new media partnership with social media giant Facebook.Read more
Carlton president Mark LoGiudice says the record revenue and second-straight profit for the club in 2018 will allow Carlton to invest in revenue diversification and expand its consumer business department.Read more
International controversy surrounding technology company Huawei won't impact the brand's local sponsorship strategy and the Chinese telco is also keen to extend its Canberra Raiders partnership, according to a senior executive.Read more
North Melbourne has secured eight partners for the 2019 AFL Women's season, upselling several sponsors to join major partner Mazda in supporting the inaugural campaign.Read more
A new partnership with Griffith University will strengthen Surfing Australia's high-performance program in the lead up to the introduction of surfing at next year's Tokyo Olympic Games.Read more
QMS Sport has expanded its sales team and launched a new insights division after making three new hires, including former MCN national sales director Shae Bonney.Read more
The Gold Coast Suns have signed a national real estate firm to a long-term coaches' partnership, and the AFL side has now secured partners for all its top-tier assets for the first time since 2015.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.