The 2018 season is shaping up as a bumper financial year for AFL clubs, with the Geelong Cats and Melbourne Demons both revealing record sponsorship income in their financial reports.Read more
Women's sport sponsorship delivers outsized positive consumer sentiment, despite reaching smaller audiences than other sponsorships, according to new industry research.Read more
New York-based sports software firm Kore Software has acquired Australian sponsorship technology startup SponServe.Read more
Wholesale plumbing supplier Austworld has renewed and extended its Gold Coast Suns alliance to become the inaugural naming rights partner of the AFL side's elite training and administration facility.Read more
Western Australian health promotion body, Healthway, has returned to surf sponsorship through a new deal with Surfing WA.Read more
Respected sports administrator Blair Crouch will depart the Moonee Valley Racing Club following a restructure which has seen former Essendon and VRC executive Rozalee Erceg join the organisation.Read more
Ironman Oceania has locked in four partnerships across various different events and assets, including an alliance with Lexus and a new apparel brand founded by Mark Webber.Read more
Three A-League clubs have scored key partnerships this week, headlined by Thai Airways linking with the Western Sydney Wanderers.Read more
St Kilda added more than $600k in new sponsorship revenue in 2018, but "poor on-field performance" limited the club to a smaller than projected surplus, said CEO Matt Finnis.Read more
Alcohol brand Tia Maria has secured a new partnership with Moonlight Cinema in a move which makes it the exclusive spirits partner of the national event series.Read more
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