Golf NSW and Queensland tee up crucial naming rights deals
National property firm AVJennings has agreed a multi-year alliance to become the new naming rights partner of the NSW Open of golf.Read more
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Nikon extends comprehensive Surfing Australia partnership
Nikon has renewed its ties with Surfing Australia and women's surfing champion Stephanie Gilmore until at least 2021.Read more
Softball Australia secures women's naming rights partner in Tokyo 2020 boost
Travelodge Hotels will become new naming rights partner of Australia's national women's softball team as part of a wider deal between TFE Hotels and Softball Australia.Read more
Neds splashes the cash in NRL as Titans lock away jersey sponsors
Wagering firm Neds has inked major partnerships with the Wests Tigers and Gold Coast Titans and the latter has also secured two further multi-year jersey deals.Read more
Brisbane Lions lose biggest sponsor
Suncorp has pulled the plug on a second top-tier AFL deal in as many seasons, with the insurance brand Vero opting not to renew its major Brisbane Lions partnership.Read more
Griffith University signs long-term deal with Gold Coast's largest festival
Leading Queensland cultural event, the Bleach Festival, has signed Griffith University as one of its major sponsors in a three-year deal.Read more
Cowboys and Roosters lock in sleeve and member sponsors
LGIA Super has upgraded its North Queensland Cowboys partnership to become both the sleeve and membership partner of the NRL side, while the Roosters have also upsold an existing sponsor to the membership asset.Read more
Hoyts creates pioneering esports role and green-lights "ambitious" investment
Entertainment group Hoyts has promoted Scott Russell to the new role of general manager of esports as part of its wider push into the esports sector.Read more
Ironman signs alcohol-free beer sponsorship
Coopers Brewery's fast-growing alcohol-free beer brand, Holsten 0.0, has signed on as the newest partner of Ironman Australia.Read more
Bombers sponsorship the "final piece in Amart evolution"
Amart Furniture has confirmed a five-year, $10 million partnership with Essendon, which the retailer's CEO says will become the centrepiece of his brand's marketing efforts.Read more
