Metricon Homes has stepped up to become the principal partner of the Melbourne Victory A-League club, after first partnering with the team for its AFC Champions League campaign earlier this year.Read more
Perth internet company, Pentanet has become a major sponsor of the Perth Wildcats NBL team and will receive branding on the front of the players uniforms as part of one year deal with options.Read more
Self-storage chain, National Storage, will take over from Autobarn as the key sponsor of Craig Lowndes's Triple Eight Race Engineering number 888 Holden Commodore for the upcoming Auckland SuperSprint in November.Read more
Tennis Australia's new sponsorship deal with big distiller Luzhou Laojiao is a "game-changer" for the Australian Open and will help push the tournament past $150 million in revenue generated from China alone, says TA chief revenue officer Richard Heaselgrave.Read more
Multinational streetwear retailer JD Sports has expanded its sponsorship with the Western Sydney Wanderers and will be the club co-major sponsor and front of shirt partner for the Hyundai A-League 2018/19 season.Read more
On the back of a unique partnership with the Royal Botanic Gardens Victoria, the Melbourne International Arts Festival has announced a range of new and renewed corporate partners.Read more
QMS Sport, the Australian LED and sports technology agency, has splashed almost $50m on acquisitions as part of its plan to become "one of the world's leading diversified sporting companies," says CEO Barclay Nettlefold.Read more
On the eve of the new NBL season, a number of clubs have signed new deals or renewed existing sponsorships.Read more
Employment law and workplace consulting firm, Workplace Law has become a sponsor of the Perth Glory and its logo will feature on the front of the club’s Westfield W-League team’s shorts this season.Read more
Australian sponsors are starting to look beyond the simple metrics of advertising equivalence or logo exposure and seeking real connection between fans and their brand, says new NBL chief commercial officer Matt O'Brien.Read more
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