"An excellent year" for NRL sponsorship: Beattie
NRL sponsorship revenue rose 18% and the code enjoyed a 100% partner retention rate in the 2018 season, according to Australian Rugby League Commission chairman, Peter Beattie.Read more
More latest news - page 729
Renegades re-sign Carsales and Mars to align BBL and WBBL rosters
The two biggest sponsors of the Melbourne Renegades BBL franchise, Mars and Carsales, have both renewed and expanded their deals to cover the Women's Big Bash for the first time.Read more
NBL capitalises on US fixtures with Sportsbet and Ego deals
The National Basketball League has secured partnerships with power equipment brand Ego and wagering firm Sportsbet for its much-anticipated pre-season series in the United States.Read more
Jacob's Creek out as Tennis Australia turns to India and Japan for next wave of sponsors
The Australian Open's decade-long partnership with Jacob's Creek has drawn to a close, with the Pernod Ricard-owned winery also ending its global alliance with Novak Djokovic.Read more
Nutrition partnerships for Bombers, Glory
The AFL's Essendon Bombers and A-League side Perth Glory have both picked up new nutrition partners for 2019.Read more
NBL recruits new commercial development director
Former Big Bash League and Tennis Australia sponsorship executive Ben Jesse has joined the National Basketball League in a senior development role.Read more
United renews Tigers match-ball alliance
United Petroleum has signed a twelve-month partnership extension with the Richmond Tigers and will continue to target the club's record membership base.Read more
Sydney Festival merges partnerships and marketing with senior appointment
The Sydney Festival will bring together its sponsorship and marketing teams under newly-appointed executive Amy Maiden as part of a long-term strategy to rethink its approach to audiences and partnerships.Read more
Sponsorship revenue to continue rising but ROI still a major issue
Sponsorship revenue in the Asia-Pacific region will outpace global growth, according to new research, which also found that less than one in five sponsorship practitioners are confident of their ability to demonstrate ROI.Read more
Kennards extends as high-flying Eagles turn to big data
Kennards Hire has renewed and expanded its partnership with grand final-bound West Coast, which has invested in a stronger data and insights offering as part of a push to deliver stronger ROI to sponsors.Read more
