ISPS Handa retains major golf naming rights deals
ISPS Handa has renewed its naming rights partnerships with two of Australia's highest-profile golf tournaments, Melbourne's World Cup of Golf and the World Super 6 Perth.Read more
More latest news - page 740
Australian Museum partners with Bunnings and IBM
The Australian Museum has struck innovative partnerships with Bunnings and Fyna Foods to promote and fund an ambitious national campaign, also backed by IBM.Read more
AirAsia and Pizza Hut partnerships headline Touch Football's massive year
Touch Football Australia will post significant commercial revenue growth this year after signing seven new corporate partners in the first half of 2018, says CEO Steve Mitchell.Read more
Lion and Pan Pac Masters agree exclusive partnership
Alcoholic beverages multinational Lion has partnered with the Gold Coast's Pan Pacific Masters Games in a wide-ranging deal that includes naming rights to several marquee events.Read more
Wildcats secure two major renewals
Two of the Perth Wildcats' key partners have signed extensions as preparations heat up for the 2018-19 NBL season.Read more
Magellan puts boot into Cricket Australia and swears off sponsorship
Magellan will "pursue an alternative marketing strategy" after its ill-fated Cricket Australia sponsorship, which it terminated after coming in to "jarring conflict" with CA, alleges chairman Brett Cairns.Read more
Steggles continues Women in League campaign after big first season
Steggles will work with Greenroom Digital and M&C Saatchi Sport & Entertainment to further develop its innovative 'Women in League' Roosters campaign for a second year after generating strong results from last season's activation.Read more
Westpac extends as City2Surf scores record sponsorship roster
Fairfax Events has secured its strongest-ever partnership roster for Sydney's City2Surf, which will attract in excess of 80,000 participants this weekend.Read more
AFL and Google Home Mini kick off integrated partnership
The AFL and Google have quietly struck a new partnership aimed at promoting the tech giant's new Home Mini device through a series of experiential activations at marquee MCG fixtures.Read more
Cricket Australia kicks off summer campaign with #WATCHME message
Blood UTD has launched its first creative campaign for Cricket Australia since it won a competitive pitch for CA's elite women's teams in June.Read more
