AFL appoints former NAB and Holden manager as head of partnerships
Jo Gilbert, Holden's senior sponsorship marketer, has joined the AFL as head of partnerships as part of a wider reshuffle in the AFL's senior commercial ranks.Read more
More latest news - page 749
Around the Bay scores naming rights; Queensland to launch major new festival
Bicycle Network's marquee event, Around the Bay, has signed a long-term naming rights deal with an energy retailer, while plans for a major new cycling event in Queensland have been unveiled.Read more
Perth cultural festivals unveil record financial and visitor figures
Western Australia's two largest cultural events, Perth Festival and the Perth Fringe World, won a combined $6.44 million in sponsorship revenue and an attendance of almost 1.4 million in 2018.Read more
Naming rights galore; Executive moves at ASC and Surf Live Saving; plus more
> Inaugural Supercars race scores title sponsor
> CQUniversity signs long-term Village Festival naming rights renewal
> Senior appointments at Hockey Australia, SLSA and ASC
> Naming rights deal for Australia's "largest junior football tournament"
> Pickstar expands with new alliances and technologyRead more
Moonee Valley sponsorship continues Australian Unity expansion
Moonee Valley Racing Club has secured a long-term partnership with health insurance and aged-care brand, Australian Unity.Read more
Cricket Australia links with Google as ambitious in-house digital plans take shape
Cricket Australia has regained control over its digital assets as part of its new broadcast deal, providing a "massive opportunity" to bolster commercial revenue, better-integrate content and tap into strong audience growth, says commercial chief Ben Amarfio.Read more
Steggles expands Roosters commitment to NRL Women's squad
The Sydney Roosters have become the first team to sign a front-of-jersey sponsor for the inaugural season of the NRL Women's Premiership.Read more
Puma inks long-term deal with Melbourne Vixens
Puma has agreed a four-year apparel and brand partnership with Super Netball's Melbourne Vixens as part of a new focus on women's sport.Read more
Simply Energy targets AFL fans in new alliance
Simply Energy has signed new partnerships with the AFL and Melbourne Stadiums Limited in a bid to expand its brand profile and drive consideration to purchase among Aussie Rules fans.Read more
Carlton Dry's State of Origin marketing campaign scrapped by Federal Court
Carlton & United Breweries was forced to abandon a major point of sale promotion in the lead-up to last weekend's State of Origin game after beer rival Lion challenged the activation in the Federal Court, Sponsorship News can reveal.Read more
