Wanderers, NSW Government round on road trauma again
The NSW government and the A-League’s Western Sydney Wanderers joined forces at last weekend’s Sydney derby to boost the state’s road safety campaign.
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Eels, Budget up for NRLW boost
The Parramatta Eels have signed Budget Car & Truck Rentals to take branding on the back right spot of its NRLW playing shorts.
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Saints still short of financial sanctity, but post lower loss
The AFL’s St Kilda Football Club reported smaller loss for the 2025 financial year as revenue increased after help from sponsorship.
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Sydney FC, and Bauerfeind put performance, recovery first in inaugural deal
Sydney FC has signed Bauerfeind for the 2025/26 A-Leagues season in a deal focused on performance and recovery equipment.
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Panthers expand Nectr sustainability deal to academy naming rights
Penrith Panthers has extended with Nectr to add key naming rights.
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Casio calculates Auckland FC deal will boost NZ visibility
Casio has partnered the A-League’s Auckland FC and says it expects the relationship to increase brand presence in New Zealand.
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ESA survey finds fertile field of untapped sponsorship in arts/culture
The European Sponsorship Association (ESA) has released new data showing strong interest in arts and culture partnerships despite low current participation by brands.
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Brisbane International signs Sukin to serve shade from sun
Sukin has agreed to become the Brisbane International’s new skincare and haircare partner for the 2026 tennis tournament.
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Financials show Cats in black despite softer bottom line
The AFL’s Geelong Football Club increased revenue to $76.9 million in FY25, up 3.6% from $74.2 million in the previous year.
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Musco Sports Lighting, Hockey Australia deal beams down on new era for all players
Hockey Australia (HA) has signed Musco Sports Lighting to support upgrades and new projects across the sport’s venues around the country.
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