The Moonee Valley Racing Club has experienced "unprecedented" ticket sales growth heading in to the 2018 Cox Plate Carnival and today revealed that the race's prizemoney would increase to $5 million.Read more
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National Rugby League chief digital officer Rebekah Horne says the code's investment in its in-house digital products has led to strong user growth in 2018, which the NRL expects to translate into revenue growth as its understanding of its customer grows.Read more
The Australian Ballet has revealed that principal partner Telstra renewed its long-running sponsorship in 2017, in a year in which the national ballet maintained its strong commercial revenue growth.Read more
Japanese property group Mitsubishi Estate will become the new principal partner of all Wallabies home tests until 2020 as part of a major new deal with Rugby Australia.Read more
Casino and resort operator Aquis will venture into esports arena development, talent management and partnerships as part of a joint-venture with sports marketing firm Executive Sports and Entertainment.Read more
ASX-listed craft brewery Gage Roads has signed a long-term partnership with Cricket Victoria and its two BBL franchises as it expands its "brand-in-hand" sponsorship strategy.Read more
Sponsorships by superannuation funds are likely to come under closer scrutiny, with the Productivity Commission recommending that funds be required to provide a "robust business case" to ASIC for promoting themselves through sponsorship.Read more
AFL side North Melbourne has signed new partnerships with firms from the banking and insurance sectors to maintain its strong start to the 2018 season.Read more
Carlton & United Breweries brand Stella Artois will take the reins from BMW to become the new naming rights sponsor of Melbourne Racing Club's prestigious Caulfield Cup Carnival.Read more
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