One of the largest sponsors of sport in Australia, Emirates Airlines, has confirmed it will step back from its Melbourne Cup alliance, but intends to renew multi-million dollar tennis and AFL partnerships.Read more
Rugby Australia has signed a long-term deal with sports compression brand 2XU.Read more
Samsung will roll out two major technology set-pieces in support of its new Vivid Sydney deal, while Cushman & Wakefield and CSIRO have also unveiled activation precincts after being named Vivid sponsors.Read more
Football Federation Australia's revamped digital structures and the code's successful esports foray will ultimately generate a "new wave" of sponsorship revenue, according to commercial boss Luke Bould.Read more
Diageo has struck a deal for its Bombay Sapphire gin brand to take naming rights to the Museum of Contemporary Art's pop-up bars for the duration of Vivid Sydney.Read more
The Adelaide 36ers NBL team has strengthened its management team, appointing a new CEO and unveiling a six-person advisory board headed by long-time AFL administrator Steven Trigg.Read more
Experienced arts administrator Malcolm Moir has left the Sydney Festival to take up a newly-created position overseeing the Australian National Maritime Museum's commercial revenue streams.Read more
The Western Force's resurrection has been given a tick of approval by sponsors, with Bankwest, Powerade and Qantas among more than a dozen major brands to buy into the concept.Read more
The Brisbane Heat has restructured its sponsorship assets and expanded deals with major partners CUA, Betta Home Living and National Storage to become the first franchise to fully align its BBL and WBBL branding assets.Read more
> Nissan to end factory support of Supercars
> Monster renews AUS X-Open naming rights deal
> UK Formula 1 team appoints Gemba's Turnstile to value sponsorships
> West Coast and Brisbane Marketing the latest to add properties to the SNMarketplace
> Former Sydney FC boss takes Glory reins
> Indigenous services group signs two NRL partnershipsRead more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.