Souths secure three new partners
NRL powerhouse South Sydney has finalised new partnerships with three brands and renewed ties with three more on the eve of the 2018 season.Read more
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Facebook and Allianz join as GC2018 nears attendance milestone
The Gold Coast 2018 Commonwealth Games has signed new partnerships with social media giant Facebook and insurance multinational Allianz and unveiled a new ticket re-selling platform.Read more
"No limits" to Fairfax Events' growth potential, says Jolly
Fairfax Events and Entertainment is looking closely at new lifestyle, esports and music platforms as part of its strategy to rapidly expand the business, says the division’s new managing director, Martin Jolly.Read more
RMIT partnership "potentially our most significant ever", says Bombers boss
RMIT has become the latest tertiary institution to join the influx of universities into sporting sponsorship, linking with Essendon on a wide-ranging deal.Read more
Waratahs and Brumbies snag key sponsor extensions
The NSW Waratahs and ACT Brumbies have each opened the Super Rugby season with crucial sponsorship renewals.Read more
Sponsors need to bring new ideas and expertise to esports: Riot
The influx of non-endemic sponsors into esports has lifted the sector's profile and legitimacy and added important experience on how to best leverage a sponsorship, according to Riot Games boss Dan Ringland.Read more
Finder.com.au signs NRL naming rights deal
Fast-growing comparison website Finder.com.au has signed its first elite sponsorship, linking with the NRL to back up its strong summer advertising campaign underpinned by the Big Bash.Read more
Cricket Victoria secures Junction Oval naming rights
A major energy firm has signed on as the inaugural naming rights sponsor for Cricket Victoria's state-of-the-art Junction Oval headquarters.Read more
Hisense turns to Socceroos captain after ending major sponsorships
Hisense has appointed two prominent footballing brand ambassadors as it ramps up plans to leverage its global FIFA World Cup partnership in the local market.Read more
Brydens takes Wests sponsorship into next decade
Brydens has cemented its place as one of rugby league's largest backers after inking a major partnership extension with the Wests Tigers, with the deal to run until at least 2022.Read more
