Supercheap Auto will return as naming rights sponsor of Chaz Mostert's Supercars entry for two more seasons, and the retailer's managing director says race wins are secondary to the partnership's off-track results.Read more
Insurance multinational Zurich will replace AHG on the front of the Melbourne Demons' guernsey until 2021, the AFL club has confirmed.Read more
The Australian Sports Commission has finalised its new-look management team, appointing a former Rugby Australia and Cricket Australia executive to lead its business and partnerships department.Read more
Australia's top-tier cycling outfit, GreenEdge, and largest annual race, the Tour Down Under, have both snagged new sponsors.Read more
The PGA of Australia's World Super 6 now boasts 100% sponsorship retention after almost a dozen blue-chip brands, led by Subaru and Emirates, renewed their deals.Read more
Ironman Oceania has secured new sponsors across two key categories for some of its largest events.Read more
Regional health fund, Westfund, has expanded its North Queensland Cowboys partnership and signed jersey branding deals with two other NRL sides as its ramps up its presence in top-tier rugby league.Read more
Southern Cross Austereo's move to acquire part of junior telco OVO for $5 million will allow OVO to "escalate" its push into the sports sponsorship and media rights space, says OVO chief executive Matt Jones.Read more
TV viewership for the opening days of the Seven Network’s 2018 Australian Open coverage has been unaffected by skyrocketing digital and streaming metrics.Read more
AFL Women's apparel and merchandise will be retailed nationally at Rebel Sport as part of the sports chain's expanded alliance with the national league.Read more
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