Former Tennis Australia chief to lead Basketball commercial
Basketball Australia has contracted former Australian Open and Golf Australia chief Paul McNamee to work on a series of commercial projects.Read more
More latest news - page 785
Happy Holidays: our most-read stories of 2017
Sponsorship News will take a short break over Christmas. For a recap, we'll leave you with a list of our most-read articles out of more than 800 published pieces in 2017 – from new deals to strategy changes, staff movements and industry controversy.Read more
CHiQ targets tennis and motorsports for summer strategy
Chinese consumer electronics brand CHiQ has ramped up its entry into the local market, agreeing a new deal with Tennis Australia to achieve a presence across several tournaments this summer.Read more
NGV inks major new partnerships for Triennial
Two big new sponsors will join the strong roster of partners for the National Gallery of Victoria's major summer exhibition.Read more
AAMI's new strategy; Creative Partnerships future secured; and more
> AAMI's loyalty strategy takes shape with two deals
> Eels secure new sleeve sponsor
> Federal Budget confirms $5.4m for Creative Partnerships
> Property group to back Melbourne Stars' community programs
> Mental health charity scores $700k partnership
> Penrite renews Erebus title sponsorshipRead more
"Think bigger" – Tennis Australia expands international sponsorship strategy
Tennis Australia chief revenue officer Richard Heaselgrave has outlined ambitious plans to boost the Australian Open's sponsorship revenue, starting with the tournament's first-ever "virtual sponsorship assets" for Chinese audiences in 2018.Read more
Forex firm switches club loyalties for Asian Champions League
Sydney FC has secured a forex trading firm as principal partner for its 2018 Asian Champions League campaign, while the A-League side's commercial chief is set to depart the club.Read more
Holden to sponsor Tropfest; Senior staff moves; and more
> Swans post seventh-straight profit
> AFL appoints China and India strategy chief
> Holden signs on to sponsor Tropfest
> M&C Sport & Entertainment general manager exits
> Netball Victoria links with Mapei
> Prodrive to rebrand as Tickford RacingRead more
Adidas signs five-year Hawks extension
Hawthorn has secured a significant renewal with Adidas in one of the AFL's richest apparel deals, which now underpins almost three-quarters of the club's total on-field merchandise sales.Read more
AOC unveils new-look senior management team
The Australian Olympic Committee has completed its staff restructure with two executive hires, including an updated communications role which will work more closely with sponsors.Read more
