Two of Australia's best-regarded sponsorship leaders have joined this month's Sponsorship News conference in Sydney to discuss the challenges and opportunities of cultural partnerships.Read more
Disappointing financial results have not deterred Myer from continuing to expand its sponsorship campaign, with the department store giant today agreeing a five-year extension of its Victorian Racing Club deal.Read more
> Eagles swap Puma for ISC; new logo unveiled
> esports outfit secures first new sponsor since Crows acquisition
> Port boss provides update on hunt for Renault replacement
> NGV's Van Gogh exhibit generates $56m economic impact
> Waratahs sign new shorts sponsor
> Bank of Sydney links with cancer charityRead more
The Brisbane Bullets NBL franchise has agreed a landmark partnership with a Silicon Valley energy firm in a deal described as the club’s biggest sponsorship since it returned to the NBL.Read more
The ACT Brumbies will post a modest surplus for the first time since 2011 and have renewed principal partner Plus500 in a double-boost for the Super Rugby outfit.Read more
A major Chinese mining company will become the naming rights sponsor of a gallery at the new Western Australian Museum as part of a new $5 million deal.Read more
Seven West CEO Tim Worner today restated his view that sports rights are now over-priced, revealing that Seven lost money on the 2016 Olympics and plans to cut its expenditure on sports rights in the future.Read more
Seven Consulting, an IT project company with $2.3 billion in projects, will make its new alliance with the Matildas a key part of its staff recruitment and client engagement strategies and will also look to provide a jobs pathway for women footballers.Read more
The Brisbane Lions AFL club has moved quickly to secure a new major sponsor following the financial troubles of Camperdown Dairy, with a leading hotel chain today agreeing a two-year deal.Read more
Sports rights-holders now account for three of the top five revenue-generating mobile apps in Australia, according to a report from mobile data research company App Annie.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.