Telstra will offer refunds to a large group of AFL Live Pass subscribers after the ACCC raised concerns about the telco's lack of transparency about viewing screen sizes for the streaming service.Read more
Sydney FC has unveiled The Star as its new principal partner, with the casino and hotel complex replacing Webjet on a multi-year deal.Read more
Tennis Australia has extended its lead as the largest sponsorship-generating organisation in Australia after sponsorship revenue climbed to a record $86.5m in the last financial year.Read more
The Brisbane Lions AFL side will sever ties with its financially-stricken major sponsor despite the company having a year left on its deal, but the club has already lined up a replacement partner.Read more
Australian rights-holders will need to bring non-traditional broadcasters such as Netflix, Amazon and social media networks to the table if they want to protect and maximise their most reliable revenue stream, says Octagon strategy boss Adam Hodge.Read more
Adelaide and Collingwood have both secured long-term deals with major brands for their women’s teams.Read more
The move by Queensland's State Revenue Office to include players' sponsor and promotional payments in the payroll tax assessments for AFL clubs, will have a major impact on professional sports, according to a leading tax expert.Read more
Tennis Australia's positioning of the Australian Open as the 'Asia-Pacific Grand Slam' has continued to reap rewards, with two major new Chinese sponsors and a bumper new broadcast deal.Read more
Cricket Australia has struck a long-term extension with Big Bash naming rights sponsor KFC and entered into an innovative new streaming alliance with women's news network Mamamia.Read more
Hawthorn has moved swiftly to secure its new chief executive, with Geelong chief commercial officer Justin Reeves appointed to the top job only two weeks after the departure of previous CEO Tracey Gaudry.Read more
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