Sporting rights-holders are ideally placed to tap into surging digital ad revenue, but only if the walls between digital, fan engagement and commercial departments are torn down, according to digital expert Sean Callanan.Read more
Melbourne Cricket Club has appointed highly-regarded Melbourne Demons staffer Jennifer Watt as its partnerships chief, with the Demons to split Watt's former role with two internal promotions.Read more
Coles chief John Durkan says the supermarket's new alliance with Athletics Australia and Little Athletics is "the most significant sports partnership we’ve ever been involved in."Read more
> ASC expands women's leadership program with BlueScope deal
> Moonee Valley adds commercial veteran to team
> Twitter announces spate of sports partnerships
> Singapore Airlines to back major art exhibition
> QMS secures new signage deal after strong financial resultRead more
Sports compression and apparel brand 2XU has become the title sponsor of the Neon Run in a three-way partnership with event owner SME360 and Collingwood's 'Magpie Nest' charity initiative.Read more
CPA's partnerships with Tennis Australia, the NBL and the South Sydney Rabbitohs have come under scrutiny from an independent CPA review, which found them "of limited benefit to members" and outside the core interests of the accounting body.Read more
Luxury watchmaker Rolex has renewed its principal partnership with the Australian Formula 1 Grand Prix.Read more
Mazda will retain its status as Nissan's rival in Australian netball after agreeing an expanded partnership with the Adelaide Thunderbirds.Read more
Football Federation Australia commercial boss Luke Bould says women’s football has reached tipping point over the past year, with huge growth in women's sponsorship revenue, the first-ever sell out for a Matildas match, and a record pay deal for female footballers.Read more
Mining magnate Andrew Forrest has promised to provide much needed funding for the Australian Rugby Union through a new sponsorship deal as part of a wider collaboration with the code's peak body on a new 'Indo Pacific Rugby Championship'.Read more
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