NBL entices Kmart into major community partnership
Sponsorship-shy Kmart will launch a new basketball community program at more than 1,500 schools as part of a new deal with the National Basketball League.Read more
More latest news - page 809
Sports organisations prominent in top 500 list - Tennis Australia revenue rockets
A record 14 sporting organisations have been included on IBISworld's list of Australia's top 500 private companies, with the AFL again taking top honours.Read more
Openair Cinemas partnership to bolster Amex loyalty offering
American Express will replace Ben & Jerry’s as the new presenting partner of Fairfax Events’ flagship national film series, Openair Cinemas.Read more
Senate inquiry into ARU a concern for all sports: Clyne
The Federal Senate's inquiry into the "Future of rugby union in Australia" sets a worrying precedent for Government interference into elite sport, says Australian Rugby Union chair Cameron Clyne.Read more
"Relationships drive results": what Hyundai boss wants from sponsorship
Workplace culture and sponsorship ROI are interdependent, and rights-holders that don’t understand their sponsors’ objectives will never be able to deliver maximum returns for their partners, says Hyundai's Martin Him.Read more
Eels and Fever change apparel partners
The NRL's Parramatta Eels and Super Netball outfit the West Coast Fever will each link with new apparel suppliers in 2018 after agreeing new deals with ISC.Read more
St George Bank to launch credit card, grassroots incentives with QRU
The Queensland Rugby Union has signed a renewed alliance with St George Bank in what is now one of rugby union's longest-running partnerships.Read more
Blues re-sign coaches' sponsor
Carlton's strong run of partnership renewals has continued, with Blues coaches' sponsor, Ontime Group, adding a further two years to its deal.Read more
Mining magnate to bankroll rival rugby competition after Force axing
Billionaire Andrew Forrest will fund a rebel "Indo-Pacific" rugby competition following the NSW Supreme Court’s decision today effectively axing the Western Force from Super Rugby.Read more
Priceline commits to Sixers; increases women's sport investment
Priceline will seek to drive increased attendance and engagement at women's Big Bash matches as part of its expanded alliance with the Sydney Sixers, says the pharmacy giant's marketing boss.Read more
