Tennis West aces juniors apparel deal with Sussx Sports
Tennis West has signed Sussx Sports as apparel partner to its junior state teams.
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Erebus Motorsport puts TotalEnergies name on livery for Supercars finals
Erebus Motorsport has assigned naming rights to TotalEnergies for the final two rounds of the 2025 Repco Supercars Championship.
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GMHBA targets growth with Renegades and new Frank Health push into Queensland
GMHBA is expanding its national footprint through two Big Bash League partnerships, with CMO, Helen Stevens, telling Sponsorship News the Renegades deal will strengthen the private health insurer’s Victorian presence while the Brisbane Heat sponsorship marks online arm, Frank Health’s first major marketing move in Queensland.
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Dolphins, ZKP promise AI advances for sport
The NRL’s Dolphins have added Zero Knowledge Proof (ZKP) as a new partner for the upcoming season.
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Sumo Energy puts name on QRU cups
The Queensland Rugby Union (QRU) has signed Sumo Energy to take the naming rights to its Hospital and Founders Cups until the end of 2027.
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DECO Australia swoops on Hawks for product promotion
Basketball’s Illawarra Hawks have signed DECO Australia for the 2025/26 NBL season.
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Alvaro Logistics to charge Bulls’ community engagement
Macarthur Bulls FC has signed Alvaro Logistics Group as a Senior Partner to its A-League Men’s team.
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Different codes, different sponsorship paths for Panthers, Collingwood
The NRL’s Penrith Panthers and the Collingwood AFL club are taking significantly different approaches to sponsorship despite being the highest-valued brands in Australian sport according to Brand Finance Australia’s MD Mark Crowe.
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TEG launches in-house agency, acquires Twenty3 Live
Ticketek Entertainment Group (TEG) has launched a new in-house creative agency and expanded its marketing capacity through the acquisition of the Twenty3 Live team.
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