A new agreement between Techfront, MKTG and seven AFL clubs will create a "one-stop shop" for sponsors and allow the AFL to roll out new initiatives such as real-time advertising marketplaces, says Techfront boss Neil Maxwell.Read more
In one of the largest sponsorships in women's sport, retail group Westfield has renewed its wide-ranging partnership with Football Federation Australia.Read more
Basketball Australia has signed up a London-based data technology firm in a dual partnership which will strengthen both its anti-gambling and data solutions efforts.Read more
Samsung has signed two new deals with music festivals and ended one of its most prominent arts deals as part of a renewed cultural focus.Read more
> ACA confirms talks with all Cricket Australia sponsors, broadcasters
> Geelong deal completes the set for Victoria's Responsible Gambling
> Athletics Australia appoints interim commercial chief
> Cricket NSW, Baseball Australia sign new apparel partners
> Lottoland offers $1m reward as part of new partnershipRead more
Two of the AFL's most senior executives, including newly-promoted commercial boss Richard Simkiss, have resigned.Read more
The AFL has this week agreed a new sports supplement alliance and a "first of its kind" partnership with a popular children's TV series.Read more
Toyota has renewed its North Queensland Cowboys naming rights deal in what is now the longest-running NRL partnership in Australia.Read more
The exodus from IPG's sponsorship and brand partnerships agency Ensemble has continued, with managing director Harry Preston departing and KFC also believed to have found another agency.Read more
Sydney FC will go into tonight's Arsenal game without a major sponsor but has signed a new back-of-jersey partner at a significant uplift in value compared to its previous deal.Read more
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