Next-generation stadium technology will become a major driver of revenue growth for rights-holders as new advances allow improved ROI measurements, the selling of real-time signage assets and other "nimble" solutions, Techfront's Neil Maxwell has predicted.Read more
Friendsurance, a European insurance 'disruptor' that uses peer-to-peer referrals, has signed its first partnership since launching in Australia.Read more
The Queensland Symphony Orchestra has appointed a new director of sales and marketing to capitalise on a strong 2016 calendar year in which sponsorship revenue rose sharply.Read more
> Telstra streaming "up 700%" as Super Netball delivers strong first season
> IMG to on-sell A-League's international media rights
> NSW Budget tops up major events and tourism war-chest
> McDonald's joins eSports boom with major new deal
> Optus expands Perks platform with music festival alliance
> Roosters sign SA sponsor for Adelaide Oval fixtureRead more
Most sponsors are looking for return on investment in the wrong place and missing out on measurements that can make or break a campaign, according to a prominent sponsorship academic.Read more
Boost Mobile has signed on as the official telco of the southern hemisphere's largest action sports festival and brought on high-profile ambassadors from surfing, Supercars and skateboarding as part of a major new marketing push.Read more
Cricket Australia claims that bitter negotiations with the players' union won't affect talks with new sponsors and that existing partners "fully understand" the process despite the potential collapse of cricket's business model.Read more
Nike is targeting individual ambassador deals and influencers rather than team-led partnerships for its first Australian brand campaign in a decade.Read more
CPA Australia will reprise its naming rights deal with the National Basketball League's China tour despite the accounting peak body coming under increased pressure over its corporate governance.Read more
The AFL and league's players' union have agreed a record revenue-sharing model which will deliver a 28% share of the code's estimated $6.47 billion revenue to players over the next six years.Read more
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