KFC has become the latest blue-chip brand to link with the 2017 Rugby League World Cup, and the tournament's commercial and marketing chief says the event is on-track to hit its sponsorship targets.Read more
Swinburne University of Technology will take over naming rights at Punt Road Oval as part of a wide-reaching new partnership with the AFL's Richmond Tigers.Read more
Hockey Australia’s communications and commercial boss, Lawrence West, is set to depart the national sporting organisation to take up a new sponsorship role in the arts.Read more
Watpac, the ASX-listed building firm contracted to construct north Queensland's new $250m stadium development, has signed on as the naming rights sponsor for the Townsville 400 Supercars race.Read more
Influencers played a key role in expanding the Adidas brand way beyond sporting apparel, but the company’s global director of entertainment and influencer marketing has warned marketers that getting influencer strategy wrong can be costly and damage a brand.Read more
> High-profile departures at Bulldogs and Samsung
> "No net income" from digital JV, says Cricket Australia
> IPG agency exodus to Initiative continues
> Swimming Australia launches event bidding process
> Wanderers sign first-ever wheelchair league sponsor
> Lifeline secures $450k partnershipRead more
Fujitsu General has signed a major partnership renewal with Essendon after securing more than $10 million in new business through the deal, while the AFL side has also ticked past 65,000 members.Read more
Lion's XXXX Gold will target pourage rights and customer engagement over branding as part of its new deal with the 2017 Rugby League World Cup.Read more
Jeep and AFL club Richmond have agreed a long-term extension of their co-major partnership, with the auto brand set to become a major Indigenous supporter alongside its guernsey branding.Read more
The Australian Cricketers Association is threatening to take control of all player intellectual property from July 1 if a new MOU isn't struck, which would technically put Cricket Australia in breach of all ongoing sponsorship contracts and potentially slash the value of its deals by 50%.Read more
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