Collingwood president Eddie McGuire says the club's five-year renewal with premier partner CGU is the "biggest commercial deal" in the Magpies' history, making it among the largest partnerships ever signed at AFL club-level.Read more
Vivid Sydney, Australia's largest cultural festival, has compensated for the departure of long-term presenting partner Intel by signing new partnerships with three blue-chip multinationals.Read more
GWS has lost its third executive staffer in recent months, with marketing boss Rebecca Shaw moving to Netball NSW as part of a major recruitment push which has also seen the state netball body appoint new commercial and stakeholder relations chiefs.Read more
St Kilda has agreed a seven-figure naming rights partnership and launched a new fundraising drive to help it secure $2.4m needed to relocate to a new administrative base.Read more
Veteran sports administrator Matt Carroll has beaten more than 300 candidates to be named the new chief executive of the Australian Olympic Committee.Read more
GWS has secured its second naming rights sponsor in as many weeks, with the University of NSW's Canberra campus to take over as the title partner of Manuka Oval, twelve months on from the departure of Startrack.Read more
Pepsi's Gatorade has signed a multi-million dollar renewal to remain the official sports drink of the AFL, despite some jostling from Coca-Cola Amatil's Powerade brand.Read more
Wagering brand Ladbrokes will replace rival British bookmaker William Hill as the naming rights sponsor of the prestigious Cox Plate in a partnership the race operator says is "unprecedented in Australian sport".Read more
Western Australia's Labor opposition has pledged to sell naming rights to the state's 60,000-seat Perth Stadium if elected, with shadow treasurer Ben Wyatt saying the deal would add $10.5m to the state's budget over four years.Read more