Collingwood’s home has a new name – the KGM Centre
The AFL’s Collingwood Football Club has rebranded its headquarters at Olympic Park as the KGM Centre following an expanded partnership with the Korean automotive brand.
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Frank Health Insurance signing, National Storage extension promises great Brisbane Heat season
Brisbane Heat is celebrating two wins by adding Frank Health Insurance to its commercial roster and renewing its National Storage deal that now goes beyond ten years.
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Sunbeam sign of Swift hopes for 2026 membership
The NSW Swifts have signed home appliance brand Sunbeam as membership partner for the 2026 Suncorp Super Netball season.
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Melbourne Football Club closes Harcourts deal covering AFL, AFLW sides
Harcourts has signed a multi-year sponsorship with the Melbourne Football Club to become real estate partner across the men’s and women’s programs to 2027.
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Budget Direct expands NRL footprint with Rabbitohs deal
Budget Direct has partnered the South Sydney Rabbitohs as part of a three-year sleeve and insurance sponsorship with chief growth officer, Jonathan Kerr telling Sponsorship News the decision reflects the brand’s aim to connect with an “iconic club in the NRL heartland of NSW.”
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Major brands support Nedd Brockmann, We Are Mobilise challenge
PUMA, CommBank, Defender, Boost Mobile and Mitre 10 have supported Nedd Brockmann’s 2025 Uncomfortable Challenge that raised $1.5 million for homelessness charity We Are Mobilise.
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Rebel partners with HYROX
Rebel has entered a new partnership with HYROX Australia to expand its role in the fitness community and promote functional training through major national events.
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North Melbourne Kangaroos jump at Kookaburra apparel deal
Kookaburra Sport has signed a multi-year deal to supply North Melbourne’s on-field and performance apparel across its AFL, AFLW, VFL and VFLW teams.
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Under Armour expands Australian marketing tilt with Hawks deal
Under Armour has signed with the AFL’s Hawthorn Football Club as its high-performance apparel and footwear partner.
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Cricket Australia reports $109.6M surplus as broadcast revenue surges
Cricket Australia (CA) has reported a $109.6 million surplus from operations for the year ending 30 June 2025.
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