Controversial infrastructure development WestConnex has signed on as a major sponsor of the AFL's GWS Giants, which has reported its strongest-ever commercial result after adding more than $1.4m in sponsorship last year.Read more
Art Month Sydney has made up for the departure of long-term principal partner, NAB Private Wealth, securing at least three new partnerships for its 2017 edition.Read more
NRL club Cronulla has agreed an "amicable" termination with Southern Radiology after its principal sponsor pushed for an early end to its contract, with a new top-tier backer joining on the verge of the 2017 season.Read more
The Supercars Championship has added at least three new partners and renewed a handful of existing sponsors in the lead in to the season-opening Clipsal 500.Read more
The AFL's Adelaide Crows and Melbourne FC have each upsold existing partners into new assets as part of renewal negotiations.Read more
> Netball Australia lands $600k partnership
> Schick expands NRL deal as MCN secures raft of broadcast sponsors
> TAC to review Geelong deal after Selwood caught speeding
> Bowe recruited to lead partnerships at BauerWorks
> XBlades further expands AFL portfolio with naming rights deal
> Tennis Australia's Laver Cup breaks ticketing recordRead more
The publicly-listed Brisbane Broncos has extended its tenure as the NRL's top sponsorship revenue generator, with a 7% increase in sponsorship helping it to a bumper near-$3 million profit.Read more
MinterEllison will become the inaugural principal partner of the Queensland Performing Arts Centre's International Series as part of a new tie-in between the law-firm and arts venue.Read more
Senior commercial executive Paul Pamenter will step down from his role at the Gold Coast Suns to re-join IMG as director of sales and marketing.Read more
The NRL's move to bring sponsorship sales in-house has been vindicated in its financial results, with sponsorship revenue rising 55% year-on-year in the first season of the scheme.Read more
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